Culina Craftique
Heirloom-grade kitchen tools, taken from naming to a premium storefront that converts. Brand, design, engineering and ongoing CRO, built as one system and measured on revenue.
- 0-to-1 Brand Launch & Growth
- Brand Identity, D2C Storefront & CRO
- D2C Flagship + Amazon Brand Store
- Custom Commerce · Klaviyo · Analytics
Premium product, commodity category
Kitchen tools are a crowded, price-driven market. To sell at a premium, the brand had to feel worth more before a shopper ever touched the product, and the storefront had to turn that feeling into orders.
- Positioning that justifies premium pricing
- A storefront that sells the experience, not just the item
- A platform fast enough to keep mobile shoppers
- Ongoing optimisation tied to conversion and repeat revenue
An heirloom, not a utensil
We used the StoryBrand framework to make the home cook the hero and the brand the guide. Positioning each piece as something worth passing down moved the conversation from price to legacy, and a luxury packaging system turned delivery day into a gifting moment that earns its price.
- →StoryBrand messaging across site, packaging and listings
- →Heirloom positioning that supports premium pricing
- →Luxury packaging system designed for gifting and unboxing
- →Visual identity built to stay consistent on every channel
A storefront you can almost smell
A warm, editorial storefront: rich textures, recipe-led storytelling and product pages that answer every objection before it becomes a bounce. Trust signals sit exactly where shoppers hesitate.
- →Sensory photography and editorial layouts
- →Objection-handling product pages
- →Trust signals placed at decision points
- →Gift-led paths that lift average order value
Built for speed, engineered to sell
A custom, mobile-first commerce platform where pages load fast and checkout takes as few taps as possible. Amazon is treated as one more touchpoint: consistent branding there, with the storefront as the home of the full experience.
- →Lightweight, mobile-first custom storefront
- →Frictionless cart-to-checkout flow
- →Performance and SEO foundations from day one
- →Brand-consistent omnichannel touchpoints
From social proof to checkout
Launch was the starting line
After launch, Havenise Care kept improving the numbers. Monthly CRO experiments on product pages and checkout delivered a 13% conversion lift, while insert cards and automated Klaviyo flows turned one-time buyers into repeat customers.
- →Ongoing CRO experiments: +13% conversion rate
- →5.3% post-purchase email capture via insert cards
- →Automated welcome, care and replenishment flows
- →Monthly reporting tied to revenue, not vanity metrics
What it delivered
Conversion rate
Email capture
TACoS
Category rank
